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Refresh Theme Store Examples & Performance Data

Analyzing 282 live Shopify stores using Refresh

Average PageSpeed score: 65/100. Explore real store examples, performance benchmarks, and design inspiration across general and food & drink stores.

Total Stores

282

Avg Products

349

65

PageSpeed

180 tested

Good: 5Needs Work: 151Poor: 24

Theme Details

Refresh is a modern free theme from Shopify, designed for health, beauty, and wellness brands. It features soft aesthetics and calming design elements.

Developer

Shopify
Official

Released

January 2023

Price

Free

Platform

OS 2.0
Supported

Key Features

Health and wellness focused
Soft, calming aesthetics
Product bundles support
Subscription-friendly
Clean product pages

Best For

Health brands
Beauty products
Wellness stores
Subscription boxes

Design Style

Soft & Calming

Refresh features a calming, wellness-inspired aesthetic with soft colors, rounded elements, and gentle animations. The design evokes tranquility and self-care, making it perfect for health, beauty, and wellness brands. Product presentation is clean but warm, with ample white space balanced by organic shapes. The overall effect is inviting and trustworthy.

Performance Tips

As a Shopify-developed free theme, Refresh is well-optimized out of the box. Performance scores typically range 60-80, similar to Dawn. Maintain this by keeping apps minimal, optimizing images, and using native sections. The theme's simplicity is a performance advantage.

Should You Choose Refresh?

Decision guide based on store type and requirements

Choose Refresh if:

  • You're in health, wellness, beauty, or self-care
  • Your brand values are calm, natural, or nurturing
  • You want Shopify's free theme with modern 2.0 features
  • Subscription or recurring products are part of your model
  • You prefer soft, approachable aesthetics

Consider alternatives if:

  • Your brand is bold, edgy, or high-energy
  • You're in fashion, electronics, or industrial products
  • You need features beyond Shopify's free theme offerings
  • You want a highly unique, custom look

Top-Performing Refresh Stores

Real stores achieving excellent PageSpeed scores with this theme

Refresh vs Alternatives

Compare with similar themes

MetricRefreshSenseDawnCraft
Active Stores2821663,120367
Avg Performance65/10068/10063/10068/100
Avg Catalog Size349453911286

Catalog Size Performance

How Refresh performs by store size

Small (1-100)
246 stores65/100
Medium (101-500)
Best
58 stores68/100
Large (500+)
40 stores58/100

Refresh performs best with medium (101-500) catalogs

Common Tech Stack

Popular integrations with Refresh

Review Platforms
judge.me (18%)
TrustPilot (6%)
Yotpo (3%)
Buy Now, Pay Later
PayPal (61%)
Klarna (13%)
Zip (Quadpay) (10%)

Migration Trends

Stores switching to/from Refresh

Net Change
0

Switched to Refresh: +1

From: Bespoke

Switched from Refresh: -1

To: Bespoke

Store Growth

Product growth for Refresh stores

Growing: 0 (0%)Stable: 247 (100%)Declining: 0 (0%)

Based on 247 stores with historical data

Stores using Refresh

Sorted by product count

#StoreProductsLink
114,822
212,014
311,466
48,084
57,945
66,004
74,811
83,169
93,154
102,471
112,303
121,749
131,592
141,416
151,267
161,255
171,155
181,128
191,077
201,069
21982
22975
23939
24865
25790
26790
27748
28701
29686
30678
31656
32652
33626
34622
35604
36559
37533
38533
39532
40516
41493
42493
43490
44481
45478
46414
47320
48316
49303
50298

Showing 150 of 344 stores

Common Questions About Refresh Theme

How many stores use Refresh theme?

Currently, 282 Shopify stores are using the Refresh theme. Refresh's popularity is strongest among general and food & drink stores, where it has proven effective for product presentation and conversion. The theme's adoption rate indicates strong merchant satisfaction and ongoing developer support, meaning you can expect continued updates and a wealth of customization resources from the Shopify community.

What is the average performance for Refresh?

Based on 180 tested stores, the average PageSpeed performance score for Refresh is 65/100. This moderate score indicates performance varies based on implementation. Our data shows well-optimized Refresh stores can achieve scores of 70+, while those with unoptimized images or excessive apps may drop below 40. Focus on image compression, limit apps to essentials, and consider lazy loading for off-screen content.

Which categories use Refresh most?

The top categories using Refresh are: General, Food & Drink, Fashion & Clothing, Beauty & Skincare, and Health & Wellness. With 29% of Refresh stores in general, the theme is particularly well-suited for this vertical's product presentation needs. Browse our general stores to see how successful merchants in that category implement Refresh.

Is Refresh good for large catalogs?

Refresh works well for medium-sized catalogs, with the average store at 349 products. While the theme can handle larger inventories, stores with 1,000+ products should test collection page performance and consider whether advanced filtering apps might be needed. The theme's sweet spot appears to be 100-500 products based on our data.

Where can I see real Refresh examples?

Above this FAQ, you'll find 282 live Shopify stores currently using Refresh. Each listing shows performance scores, product counts, category, and tech stack. Click any store for detailed analytics including Core Web Vitals breakdowns, category rankings, and what review platforms and payment providers they use. For direct comparison, use our comparison tool to evaluate Refresh stores side-by-side, or check our theme detector to analyze any Shopify store's setup.

How does Refresh compare to other themes?

Refresh's main alternatives include Sense, Dawn, Craft. See the comparison table above for a direct breakdown of store counts, average performance scores, and typical catalog sizes. The right choice depends on your specific needs - Refresh offers flexibility, while alternatives may better suit different use cases like your brand is bold, edgy, or high-energy.

About the Refresh Theme

The Refresh theme is a widely-used Shopify theme, ranking #14 in popularity. It is particularly popular among general and food & drink stores.

Performance

Based on our analysis of 180 stores using Refresh, the average PageSpeed performance score is 65/100. This moderate score suggests the theme provides a reasonable foundation, though individual store optimization will affect results.

Best For

Refresh is well-suited for general, food & drink and fashion & clothing stores. The average store using this theme has 349 products, making it versatile for various store sizes.

Comparing Themes

When choosing a Shopify theme, consider factors like performance scores, design flexibility, and how well it serves your specific category. Use our store comparison tool to see how stores using Refresh compare to others, or browse the theme directory to see what's gaining popularity.

Explore More Themes

Browse other popular Shopify themes: Dawn, Debut, Impulse, Minimal, Supply, or view the full theme directory.