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Fashion & Clothing

Fashion & Clothing stores

259

stores in this category

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Category Intelligence

Popular tech stacks and trends in Fashion & Clothing

Review Platforms

  • TrustPilot17%
  • Yotpo14%
  • judge.me11%
  • Stamped4%
  • Reviews.io2%

Payment Options

  • PayPal68%
  • Zip (Quadpay)32%
  • Klarna31%
  • Afterpay10%
  • Pipe10%

Popular Themes

  • Dawn7%
  • Impulse4%
  • Prestige3%
  • Reformation2%
  • Symmetry2%

Performance

  • Avg Performance59
  • Avg LCP3.1s
  • Stores tested259
#StoreProductsLink
1156,561
2125,229
376,714
428,994
525,852
622,615
718,981
817,440
916,954
1015,127
1114,938
1212,444
1312,079
1411,069
159,482
167,678
177,245
187,010
196,666
206,402
216,013
225,970
235,733
245,580
255,442
265,276
275,173
284,945
294,927
304,899
314,760
324,611
334,546
344,069
353,921
363,764
373,660
383,587
392,988
402,836
412,743
422,656
432,511
442,476
452,449
462,440
472,268
482,218
491,904
501,825

Showing 150 of 259 stores

About Fashion & Clothing Ecommerce

The fashion & clothing sector on Shopify includes 259 stores in our database, making it one of the top 2 most popular ecommerce categories. These stores average 3,034 products, ranging from boutique specialists to large-scale retailers.

Popular Themes

The most popular themes in the fashion & clothing category are Dawn, Impulse and Prestige. The leading theme, Dawn, is used by 7% of stores in this category. Other popular choices include Reformation and Symmetry.

Performance Benchmarks

Fashion & Clothing stores achieve an average PageSpeed performance score of 59/100. This moderate score is typical for ecommerce, with room for optimization. The average Largest Contentful Paint (LCP) is 3.1 seconds.

Tech Stack Trends

For customer reviews, TrustPilot leads with 17% adoption, followed by Yotpo at 14%. For payment flexibility, PayPal is the most popular BNPL option, used by 68% of stores.

Finding Competitors

Use this directory to research fashion & clothing competitors. Click on any store to see detailed analysis including their theme, tech stack, and performance metrics. Compare multiple stores using our store comparison tool or explore competitor discovery to find similar stores in your niche.

Explore More Categories

Browse other popular Shopify categories: General, Food & Drink, Beauty & Cosmetics, Health & Wellness, Jewellery, or view the full category directory.