How do I choose the best Shopify theme for my store?

When choosing a Shopify theme, consider four key factors: 1) Performance - faster themes improve conversions and SEO rankings. Our data tracks 263 themes, with the fastest achieving mobile performance scores above 70/100. 2) Category fit - browse stores in your category to see which themes work best. 3) Features - ensure the theme supports your product catalog size and desired functionality. 4) Mobile experience - over 60% of ecommerce traffic is mobile, so responsive design is essential.

What is a good PageSpeed score for a Shopify theme?

A good PageSpeed performance score for Shopify is 50-89 (needs improvement), while 90-100 is excellent. Currently, Spotlight leads our performance leaderboard with an average score of 72/100. Most Shopify stores score between 30-60 on mobile due to app integrations and large product catalogs. Focus on themes with strong core performance, as you can optimize other factors.

Why do stores migrate between Shopify themes?

Stores migrate themes for several reasons: improved performance, better mobile experience, new features, rebranding, or end of theme support. Our migration data shows real trends - themes gaining stores typically offer better performance or more modern features. Check our migration section to see which themes stores are switching to and from.

Should I use a free or premium Shopify theme?

Free Shopify themes (like Dawn, Refresh, and Craft) are excellent for new stores and often perform better due to their lightweight code. Premium themes (typically $180-$380) offer more customization options and specialized features. Our data shows 9,224 stores use custom/bespoke themes for maximum uniqueness. Start with a free theme to validate your concept, then upgrade if you need specific features.

How can I check what theme a Shopify store is using?

Use our free Shopify Theme Detector tool at www.commercerank.ai/tools/shopify-theme-detector. Simply enter any store URL to instantly identify their theme, performance scores, and tech stack. You can also browse our theme directory to see real examples of stores using each theme.

263 Themes Tracked

Shopify Themes Directory

Performance rankings, migration trends, and real store examples

Explore 263 themes used across 20,552 stores. Plus 9224 stores with custom/bespoke themes. Fastest theme: Spotlight (72/100).

or browse all 263 themes

Get a free audit of your store — see how you rank against competitors

Fastest Shopify Themes by PageSpeed Score

Average PageSpeed performance scores by theme (mobile)

Shopify themes ranked by average PageSpeed performance scores
Rank	Theme	Performance	Accessibility	SEO	LCP	Stores
1	Spotlight	72	95	97	1.4s	56
2	Vessel	71	87	92	1.0s	12
3	Ride	70	95	96	1.4s	72
4	Sense	69	95	97	1.5s	100
5	Rise	69	96	98	1.4s	21
6	Taste	69	95	97	1.3s	55
7	Simple	68	90	97	1.4s	133
8	Craft	68	95	97	1.4s	252
9	Fabric	68	85	90	2.3s	12
10	Express	68	92	98	1.0s	15

Shopify Theme Migration Trends

Which themes stores are switching to and from

Gaining Stores

Losing Stores

Recent Migrations

DawnBespoke(3)
ImpulseBespoke(2)
BespokeRefresh(2)
BespokeDawn(2)
ImpactBespoke(1)

Migration Details

From	To	Stores
Dawn	Bespoke	sitebywok elysiumhealth skinfirstcosmetics
Impulse	Bespoke	cozyattire mafiawaystore
Bespoke	Refresh	uk liliclaspe
Bespoke	Dawn	elysiumhealth zyranow
Impact	Bespoke	canchabags
Bespoke	Impact	canchabags
Concept	Bespoke	wowconcept
Digital	Bespoke	withinmood
Prestige	Bespoke	adrianadegreas
Refresh	Bespoke	trendygolf

Bespoke/Custom Theme Migration Insights

Migrations to Bespoke/Custom

56%of all migrations (14 stores)

Top themes migrating TO bespoke:

Dawn3 stores
Impulse2 stores
Impact1 stores

Migrations from Bespoke/Custom

36%of all migrations (9 stores)

Top themes bespoke stores migrate TO:

Refresh2 stores
Dawn2 stores
Impact1 stores

Theme Adoption Trends

Net change in store adoption based on migrations

Growing Themes

Bespoke+5

Refresh+1

Kalles+1

Flex+1

Be yours+1

Palo alto+1

Declining Themes

Dawn-1

Impulse-1

Prestige-1

Empire-1

Broadcast-1

Taste-1

Deprecated Shopify Themes (Online Store 1.0)

These themes are no longer supported. Migration to Online Store 2.0 themes is recommended.

Deprecated Online Store 1.0 themes with recommended replacements
Theme	Released	Recommended Replacement	Status
Debut	2016	Dawn	Unsupported
Brooklyn	2014	Dawn	Unsupported
Minimal	2013	Dawn	Unsupported
Narrative	2017	Craft	Unsupported
Supply	2014	Warehouse	Unsupported

Online Store 1.0 themes lack modern features like sections everywhere, app blocks, and improved performance. Dawn is Shopify's recommended starting point for Online Store 2.0.

Browse All Shopify Themes by Popularity

Bespoke & Custom

9,224

stores

Custom Themes

Dawn

3,120

stores

Top 1

Debut

2,347

stores

Top 2

Impulse

854

stores

Top 3

Prestige

801

stores

Horizon

608

stores

Brooklyn

455

stores

Minimal

418

stores

Supply

414

stores

Symmetry

410

stores

Craft

367

stores

Venture

339

stores

Empire

288

stores

Refresh

282

stores

Broadcast

260

stores

Turbo

258

stores

Pipeline

245

stores

Ella

240

stores

Warehouse

233

stores

Motion

206

stores

Studio

204

stores

Simple

196

stores

Impact

188

stores

Narrative

178

stores

Venue

171

stores

Sense

166

stores

Expanse

159

stores

Focal

152

stores

Canopy

142

stores

Be Yours

138

stores

Enterprise

136

stores

Envy

136

stores

Parallax

133

stores

Spotlight

131

stores

Responsive

130

stores

Flow

128

stores

Kalles

124

stores

Blockshop

116

stores

Ride

116

stores

Trade

114

stores

Palo Alto

113

stores

Testament

112

stores

Boundless

110

stores

Flex

109

stores

Streamline

108

stores

Showcase

108

stores

Stiletto

105

stores

Taste

103

stores

Concept

stores

ShowTime

stores

District

stores

Icon

stores

Minimog - OS 2.0

stores

Boost

stores

Atlantic

stores

Retina

stores

Reformation

stores

Fashionopolism

stores

Wokiee

stores

Crave

stores

Atelier

stores

Origin

stores

Gecko

stores

Savor

stores

Mr.Parker

stores

Dwell

stores

Shrine PRO

stores

Pacific

stores

Grid

stores

Sunrise

stores

Pop

stores

Mobilia

stores

Debutify

stores

Superstore

stores

Local

stores

Galleria

stores

Baseline

stores

Modular

stores

Shapes

stores

Vantage

stores

Providence

stores

Alchemy

stores

Sleek

stores

Rise

stores

Tinker

stores

Capital

stores

Avenue

stores

Editions

stores

Startup

stores

Slate

stores

Kingdom

stores

Beyond

stores

Wonder

stores

Split

stores

Ritual

stores

Stretch

stores

Xtra

stores

Expression

stores

Lorenza

stores

Porto

stores

Maker

stores

Publisher

stores

Spark

stores

Vessel

stores

Yuva

stores

Context

stores

Vision

stores

Story

stores

Themekit template theme

stores

Fabric

stores

Shella

stores

Sahara

stores

Habitat

stores

Fastor

stores

Label

stores

Avone

stores

Athens

stores

Colorblock

stores

Emerge

stores

Launch

stores

Taiga

stores

Ecomus

stores

Jumpstart

stores

Express

stores

Release

stores

Combine

stores

Ira

stores

Zest

stores

Loft

stores

Booster Premium

stores

minimal

stores

Ignite

stores

Woodstock

stores

Hyper

stores

Vela Framework

stores

Aurora

stores

Eurus

stores

Pursuit

stores

Fetch

stores

Trademark

stores

Starter theme

stores

Volt

stores

Cornerstone

stores

Mode

stores

Cascade

stores

Bullet

stores

launchpad-star

stores

venture

stores

Pitch

stores

Artisan

stores

Xclusive

stores

Yourstore

stores

Colors

stores

LangShop Theme

stores

Avone OS 2.0

stores

Shrine

stores

Classic

stores

Optimal

stores

Caros

stores

Basel

stores

Multi

stores

Beauty

stores

Exhibit

stores

Minion

stores

Handy

stores

Unsen

stores

California

stores

Heritage

stores

Madrid

stores

Made by Field

stores

Starlite

stores

Electro

stores

Nordic

stores

Foodie

stores

Plain Jane

stores

Paper

stores

Blum

stores

Ascent

stores

Timzee

stores

ecomify

stores

Essence

stores

Cospora

stores

Venture with Installments message

stores

supply

stores

New Standard

stores

Maranello

stores

Glozin

stores

Luxe

stores

Digital

stores

Halo

stores

Champion

stores

Foxic

stores

Electro Theme

stores

Ultra

stores

Updated copy of Studio

stores

Highlight

stores

Quickfire

stores

Mojave

stores

Umino

stores

Woodmart

stores

Moonbase

stores

Influence

stores

Mandolin

stores

Honey

stores

Masonry

stores

Fresh

stores

Gem

stores

Smart

stores

Essentials

stores

simple

stores

Pinnacle

stores

Drop

stores

Oworganic

stores

Updated copy of Refresh

stores

Greenboxdesigns

stores

Flawless

stores

Shopify Theme Lab

stores

Boho Pastel

stores

Distinctive

stores

Ultimate

stores

Vogal

stores

Energy

stores

Elessi

stores

Chromium Theme

stores

Toyo

stores

Luxwatches

stores

Upscale

stores

Wpbingo

stores

Nitro

stores

React

stores

Copy of Minimal

stores

Tailor

stores

brooklyn

stores

North

stores

Elomus

stores

Process Creative

stores

Align

stores

Change - Echo

stores

Tryzens Core Framework

stores

By Association Only

stores

Fluid Framework

stores

Mr Parker

stores

Underscore

stores

ICON. AMSTERDAM

stores

Yanka

stores

FKXPREMIUM

stores

MyShop

stores

Booster-6.1.0

stores

Barberry

stores

Kagami

stores

Base

stores

Veena

stores

Belle

stores

Charge

stores

Apollotheme base

stores

Eclipse

stores

Minimal with Installments message

stores

Gain

stores

Unicorn

stores

FKX Theme

stores

Speedfly Theme

stores

Olivia

stores

Satoshi

stores

About Shopify Themes

Shopify themes define the look, feel, and functionality of your online store. With 263 distinct themes tracked across 20,552 stores (plus 9,224 stores using custom/bespoke themes), the Shopify ecosystem offers options for every type of ecommerce business.

How to Choose a Shopify Theme

Selecting the right theme is one of the most important decisions for your Shopify store. Consider these four key criteria when evaluating themes:

Performance: Faster themes improve conversions and SEO rankings. Our data shows Spotlight leads with an average performance score of 72/100.
Category Fit: Browse stores in your industry to see which themes work best. Different categories have different requirements for product display, navigation, and checkout flows.
Features: Ensure the theme supports your product catalog size, filtering needs, and desired functionality like quick view, mega menus, or product videos.
Mobile Experience: Over 60% of ecommerce traffic comes from mobile devices. Test themes on mobile before committing, paying attention to navigation, product images, and checkout.

Theme Performance Comparison

Page speed directly impacts your bottom line. Research shows that every 100ms improvement in load time can increase conversions by up to 1%. Our performance leaderboard above ranks 109 themes by their average PageSpeed scores, measured across real stores in our database.

A good mobile performance score for Shopify is 50-89, while scores above 90 are excellent. Most stores score between 30-60 due to app integrations and large product catalogs. Choose a theme with strong core performance, then optimize images and apps to improve further. Use our theme comparison tool to compare any two themes side by side.

Understanding Theme Migrations

The migration data above shows real trends from our tracked stores. Stores migrate themes for several reasons:

Performance improvements: Moving to a faster, more optimized theme
Better mobile experience: Upgrading to themes with improved responsive design
New features: Accessing modern functionality like improved filtering or video support
Rebranding: Refreshing the store's look and feel
End of support: Moving away from deprecated or unmaintained themes

Themes consistently gaining stores typically offer better performance or more modern features. Check which themes stores in your category are migrating to before making your decision.

Free vs Premium Shopify Themes

Shopify offers both free and premium themes, each with distinct advantages:

Free themes (like Dawn, Refresh, and Craft) are developed by Shopify and offer excellent performance due to their lightweight code. They're perfect for new stores validating their concept or businesses that prefer simplicity. Free themes receive regular updates and support directly from Shopify.

Premium themes (typically $180-$380) provide more customization options, advanced features, and unique designs. They're ideal for stores needing specific functionality like advanced filtering, mega menus, or specialized product layouts. Premium themes come with developer support and documentation.

Our data shows 9,224 stores use custom/bespoke themes for maximum uniqueness and brand differentiation. Custom themes offer complete control but require development resources for maintenance and updates.

Shopify Theme Tools

Use our free tools to make informed theme decisions:

Shopify Theme Detector - Instantly identify what theme any Shopify store is using, along with performance scores and tech stack information.
Theme Comparison Tool - Compare any two themes side by side, including performance metrics, store counts, and example stores.