2,728 Stores Tracked

General Shopify Stores

Performance data, themes, and tech stacks from real general stores

Explore 2,728 general stores averaging 498 products each. Most popular theme: Debut. Average performance: 63/100.

Browse general stores

Browse Top General Stores on Shopify

Total Stores

2,728

Category Rank

#2of 74

Avg Products

498

Avg Performance

63

Based on 270 tested stores

Performance Breakdown

PageSpeed score distribution for General stores

Good (90+): 16 (6%)
Needs Work (50-89): 211 (78%)
Poor (<50): 43 (16%)

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Top 10 in General

1

Acds Online

462,548 products

2

5hcompressor

161,590 products

3

757sportscollectibles

142,753 products

4

Abcsewingmachine

118,331 products

5

Accidentallycoolgames

111,516 products

6

1920tee

91,669 products

7

777performance

73,761 products

8

A2zmart

62,967 products

9

Ablegrid

62,155 products

10

123t

49,576 products

Category Intelligence

Popular tech stacks and trends in General

Review Platforms

  • judge.me12%
  • Yotpo5%
  • TrustPilot2%
  • Stamped2%
  • Reviews.io0%

Payment Options

  • PayPal69%
  • Zip (Quadpay)15%
  • Klarna6%
  • Pipe6%
  • Afterpay4%

Popular Themes

  • Debut11%
  • Dawn10%
  • Horizon2%
  • Brooklyn2%
  • Unknown2%

Performance

  • Avg Performance63
  • Avg LCP2.2s
  • Stores tested6803

All General Shopify Stores

#StoreProductsLink
1
acds-online.com
462,548
2
5hcompressor.com
161,590
3
757sportscollectibles.com
142,753
4
abcsewingmachine.com
118,331
5
accidentallycoolgames.com
111,516
6
1920tee.com
91,669
7
777performance.com
73,761
8
a2zmart.com.au
62,967
9
ablegrid.com
62,155
10
123t.com.au
49,576
11
100ways.com
49,345
12
advancelamps.com
47,200
13
adorablekidsclothes.com
46,835
14
9yardz.com
35,134
15
365mashbir.co.il
33,819
16
tryglasskin.com
25,277
17
2modern.com
24,828
18
fbgems.com
23,563
19
fb-jewels.com
23,563
20
buycheapcentral.com
23,412
21
5dollarsplurge.com
21,217
22
bigbuy.global
21,008
23
abcbooksllc.com
20,959
24
accoffice.es
19,341
25
123vitamines.nl
17,138
26
a1swag.com
15,306
27
47brand.com
15,215
28
aayat.co.uk
15,121
29
2ru.com.au
15,119
30
3zdental.ca
14,585
31
abask.com
14,329
32
accessoryzone.net
13,915
33
2000signs.com
13,805
34
abdesignsco.com
13,491
35
adinasjewels.com
12,761
36
lightspeedlove.co.uk
12,203
37
admira.ro
11,482
38
adodsons.com
11,449
39
abdsystems.shop
10,990
40
9to999store.com
10,574
41
advanceops.ca
10,331
42
aceofhearts.com.au
10,034
43
5dollaraddiction.com
9,747
44
cashconverters.sg
9,471
45
1920-fashion-dress.myshopify.com
9,109
46
5ouza3balat.com
8,492
47
keevado.com
8,402
48
4kidsonlyonline.com
8,356
49
posterbox.uk
8,233
50
absautorepair.com
8,143

Showing 1–50 of 6,803 stores

...

About General Ecommerce

The general sector on Shopify includes 2,728 stores in our database, making it one of the top 2 most popular ecommerce categories. These stores average 498 products, ranging from boutique specialists to large-scale retailers.

Popular Themes for General Stores

The most popular themes in the general category are Debut, Dawn and Horizon. The leading theme, Debut, is used by 11% of stores in this category. Other popular choices include Brooklyn and Unknown.

General Store Performance Benchmarks

General stores achieve an average PageSpeed performance score of 63/100. This moderate score is typical for ecommerce, with room for optimization. The average Largest Contentful Paint (LCP) is 2.2 seconds.

Best Review Platforms for General Businesses

For customer reviews, judge.me leads with 12% adoption, followed by Yotpo at 5%. For payment flexibility, PayPal is the most popular BNPL option, used by 69% of stores.

Finding General Competitors on Shopify

Use this directory to research general competitors. Click on any store to see detailed analysis including their theme, tech stack, and performance metrics. Compare multiple stores using our store comparison tool or explore competitor discovery to find similar stores in your niche.

Related Ecommerce Categories

Browse other popular Shopify categories: Fashion & Clothing, Food & Drink, Gifts & Hampers, Beauty & Skincare, Sports & Outdoors, or view the full category directory.

Frequently Asked Questions

How many General Shopify stores are tracked?

We track 2,728 general Shopify stores in our database, ranging from small boutique shops to large-scale retailers. Each store includes theme information, PageSpeed performance metrics, product/collection counts, and detailed tech stack data including review platforms, payment providers, and apps.

What is the best Shopify theme for General stores?

Based on our data, Debut is the most popular theme for general stores, used by 11% of stores in this category. Other popular themes include Dawn and Horizon. The best theme depends on your product catalog size, budget, and performance requirements.

What is a good PageSpeed score for General Shopify stores?

General stores in our database average 63/100 on mobile PageSpeed tests. Stores scoring 90+ are considered excellent, 50-89 need improvement, and below 50 require immediate optimization. Performance varies based on product image sizes, theme choice, number of app integrations, and optimization efforts. The average Largest Contentful Paint (LCP) for this category is 2.2 seconds.

Which review platform is best for General stores?

judge.me is the most popular review platform among general stores, with 12% adoption. Yotpo is also widely used at 5%. The best choice depends on your budget, expected review volume, photo review needs, and integration requirements with other tools in your stack.

How can I find General competitors on Shopify?

Use our category directory above to browse all 2,728 general stores. Filter by performance level, theme, or country to find relevant competitors. Click any store to see their full tech stack, theme choice, performance metrics, and historical growth data. You can also use our store comparison tool to analyze multiple competitors side-by-side, or explore the competitor finder to automatically discover stores similar to yours.