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Yaya logo - Fashion & Clothing ecommerce store

Yaya

shopify

yaya.eu

Visit Store

Products

1,237

-32,059

Collections

118

-2,486

Pages

94

-1,124

Blog Posts

13

+13

Store Audit

Actionable insights compared to 259 Fashion & Clothing stores

#64 in Fashion & Clothing

Top 25% of stores

59% below average

1,237 products vs 3,034 avg

-26,445 products

Over the past year

Category Benchmarks

Compared to 259 stores in Fashion & Clothing

Products1,237 / avg 3,034

59% below average

avg

Collections118 / avg 1,239

90% below average

avg

Pages94 / avg 490

81% below average

avg

Blog Posts13 / avg 372

97% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Store Timeline & History

Feb 2026

1,237 products118 collections94 pages13 blogs

Jul 2025

33,296 products2,604 collections1,218 pages0 blogs

Jun 2025

32,288 products2,506 collections1,246 pages42 blogs

May 2025

31,476 products2,394 collections1,232 pages42 blogs

Apr 2025

31,504 products2,268 collections1,204 pages42 blogs

Mar 2025

28,816 products2,114 collections1,162 pages42 blogs

Mar 2025

27,682 products1,974 collections1,148 pages42 blogs

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About Yaya

Yaya is a fashion & clothing ecommerce store built on shopify and operating in NL. The store currently offers 1,237 products organized across 118 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Yaya uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Yaya has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Yaya ranks #64 out of 259 stores we track. This places them in the top 25% of fashion & clothing stores by product catalog size. Over the past year, the store has reduced its catalog by 26,445 products.

Last scanned

Feb 18, 2026