Inaessentials

Inaessentials is a beauty & cosmetics ecommerce store built on shopify and operating in BG. The store currently offers 68 products organized across 41 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Inaessentials uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Inaessentials uses judge.me for customer reviews and offers Zip (Quadpay) for payment flexibility. Compared to other beauty & cosmetics stores, 70% of beauty & cosmetics stores offer paypal

Competitive Positioning

Within the Beauty & Cosmetics category, Inaessentials ranks #40 out of 83 stores we track. This places them in the top 48% of beauty & cosmetics stores by product catalog size. Over the past 6 months, the store has grown its catalog by 2 products.