Products
53
+1Collections
206
Pages
238
Blog Posts
171
-1Store Audit
Actionable insights compared to 83 Beauty & Cosmetics stores
#44 in Beauty & Cosmetics
Below 53% of stores
93% below average
53 products vs 776 avg
-3 products
Over the past 6 months
Category Benchmarks
Compared to 83 stores in Beauty & Cosmetics
93% below average
avg
7% above average
avg
54% above average
avg
4% above average
avg
Category Intelligence
How Zelens compares to other beauty & cosmetics stores
25%
of Beauty & Cosmetics stores use Yotpo
22%
of Beauty & Cosmetics stores use Klarna
Insights
- 70% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Store Timeline & History
Jul 2025
Jun 2025
Apr 2025
Mar 2025
Mar 2025
Mar 2025
Theme changed from zelens/production to zelens/release/27-02-2025-theme-upgrade
Jan 2025
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Other beauty & cosmetics stores with similar size
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About Zelens
Zelens is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 53 products organized across 206 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Zelens uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Zelens uses Yotpo for customer reviews and offers Pipe, Klarna for payment flexibility. Compared to other beauty & cosmetics stores, 70% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Zelens ranks #44 out of 83 stores we track. This places them in the top 53% of beauty & cosmetics stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 3 products.
Last scanned
Feb 18, 2026