Products
4,413
Collections
20
Pages
9
Blog Posts
88
Store Audit
Actionable insights compared to 1319 General stores
#33 in General
Top 3% of stores
568% above average
4,413 products vs 661 avg
Category Benchmarks
Compared to 1319 stores in General
568% above average
avg
77% below average
avg
69% below average
avg
69% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Similar General Stores
Other general stores with similar size
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About Ellu
Ellu is a general ecommerce store built on shopify and operating in GB. The store currently offers 4,413 products organized across 20 collections, making it larger than average for the general category.
Theme and Design
Ellu uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 5% of general stores.
Tech Stack
Beyond the core Shopify platform, Ellu uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the General category, Ellu ranks #33 out of 1319 stores we track. This places them in the top 3% of general stores by product catalog size.
Last scanned
Feb 19, 2026