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Dawn

247imall.com

247iMall.com is a general merchandise online retailer offering a wide variety of products across multiple categories including beauty accessories, home appliances, fashion, furniture, massagers, supplements, and body care items. The store positions itself as a home shopping network with daily promotions and special deals across diverse product lines.

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Products

233

Collections

12

Pages

3

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

51/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content9/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#10112 / 16376

Faster than 38% of stores

General Ranking

#212 / 270

Top 79% in category

Category Avg Performance

63

-9 below avg

Category Avg LCP

2.2s

54

Performance

95

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 6803 General stores

#1079 in General

Top 16% of stores

53% below average

233 products vs 498 avg

Slower than 79% of General stores

PageSpeed score: 54/100

No BNPL options

69% of General stores offer PayPal

Category Benchmarks

Compared to 6803 stores in General

Products233 / avg 498

53% below average

avg

Collections12 / avg 31

61% below average

avg

Pages3 / avg 18

83% below average

avg

Blog Posts3 / avg 16

81% below average

avg

Category Intelligence

How Dawn compares to other general stores

Theme Adoption

10%

of General stores use this theme

Insights

  • 69% of General stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 16% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Basic stack

No review platform (22% of category uses one)No BNPL detected (77% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

233 products12 collections3 pages3 blogs

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About Dawn

Dawn is a general ecommerce store built on and operating in US. The store currently offers 233 products organized across 12 collections, making it comparable in size for the general category.

Theme and Design

Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of general stores.

Performance Analysis

Based on Google PageSpeed Insights, Dawn achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other general stores, 69% of general stores offer paypal

Competitive Positioning

Within the General category, Dawn ranks #1079 out of 6803 stores we track. This places them in the top 16% of general stores by product catalog size.

Last scanned

Feb 24, 2026