Free Tool

UTM Link Builder

Create campaign tracking URLs for Google Analytics. Use presets for popular platforms or customize your own parameters.

Quick Presets

Build Your URL

Website URL *

Campaign Source *

Where the traffic comes from (utm_source)

Campaign Medium *

Marketing medium (utm_medium)

Campaign Name *

Identify your campaign (utm_campaign)

Campaign Term (optional)

Paid keywords (utm_term)

Campaign Content (optional)

Differentiate ads (utm_content)

Generated URL

Enter a URL and campaign parameters above to generate your tracking link.

What are UTM parameters?

UTM parameters are tags added to URLs that help Google Analytics track where your traffic comes from. They're essential for measuring the effectiveness of your marketing campaigns across different channels.

utm_source: Identifies the source (e.g., facebook, google)

utm_medium: Marketing medium (e.g., cpc, email, social)

utm_campaign: Campaign name (e.g., summer_sale)

utm_term: Paid search keywords (optional)

utm_content: Differentiate similar content (optional)