ROAS Calculator
Calculate your Return on Ad Spend to measure advertising efficiency. See if your campaigns are profitable and how to optimize your marketing budget.
Enter Your Campaign Data
Total amount spent on advertising
Total revenue from ad-attributed sales
Your goal ROAS (e.g., 4 means 4x return)
Enter your ad spend and revenue to calculate ROAS.
Understanding ROAS
What is ROAS?
Return on Ad Spend (ROAS) measures revenue generated for every dollar spent on advertising. A ROAS of 4x means you earn $4 for every $1 spent on ads.
Good ROAS Benchmarks
A 4:1 ROAS (400%) is considered good for most ecommerce businesses. However, this varies by industry, margins, and business model.
ROAS vs ROI
ROAS measures revenue return, while ROI measures profit return. ROAS doesn't account for product costs, so a 4x ROAS might still be unprofitable if margins are low.
Improving ROAS
Improve ROAS by optimizing ad targeting, improving landing pages, increasing average order value, or reducing cost per click through better ad creative.