Free Tool

Pricing Psychology Tool

Test different pricing strategies and see how they affect perceived value. Small changes in price display can significantly impact conversions.

Enter Your Price

For anchoring/sale pricing

Charm Pricing

Prices ending in 9, 7, or 5 are perceived as significantly lower than round numbers.

$48.99
Classic Charm ($X.99)
Most common, proven to work
$48.97
Soft Charm ($X.97)
Feels like a deal, slightly different
$48.95
Half Charm ($X.95)
Common in fashion/apparel
$49.00
Round Number ($X.00)
Premium/luxury positioning

Tip: Use $X.99 for value positioning and round numbers for premium/luxury products.

Price Anchoring

Showing a higher "compare at" price makes the sale price feel like a better deal.

Strikethrough
$79.00$49.00
Save $30.00
38% OFF

Tip: The anchor price should be believable. Too high looks fake and reduces trust.

Bundle Pricing

Offer quantity discounts to increase average order value. Highlight the per-unit savings.

Buy 1
$49.00
$49.00 each
Most Popular
Buy 2
$88.20
$44.10 each
Save 10%
Buy 3
$122.50
$40.83 each
Save 17%

Tip: The middle option is chosen most often. Make it the best value with a "Most Popular" badge.

Pricing Psychology Best Practices

Left-Digit Effect

$39.99 feels much cheaper than $40.00 because we read left-to-right and anchor on the first digit.

Remove the Currency Symbol

Studies show "49" feels less expensive than "$49" in certain contexts (menus, luxury).

Smaller Font for Cents

Display "$49.99" with smaller cents to make the price feel smaller.

Price per Day/Use

"Only $1.64/day" feels more affordable than "$599/year" for subscriptions.