Markup Calculator
Calculate selling prices from cost and markup percentage. Determine retail prices, wholesale markups, and understand the difference between markup and margin.
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Markup vs Margin Quick Reference
| Markup % | Margin % | $10 Cost → | $50 Cost → | $100 Cost → |
|---|---|---|---|---|
| 25% | 20.0% | $12.50 | $62.50 | $125.00 |
| 33.33% | 25.0% | $13.33 | $66.66 | $133.33 |
| 50% | 33.3% | $15.00 | $75.00 | $150.00 |
| 75% | 42.9% | $17.50 | $87.50 | $175.00 |
| 100% | 50.0% | $20.00 | $100.00 | $200.00 |
| 150% | 60.0% | $25.00 | $125.00 | $250.00 |
| 200% | 66.7% | $30.00 | $150.00 | $300.00 |
Understanding Markup vs Margin
Markup
Markup is the percentage added to the cost price to get the selling price. Formula: (Selling Price - Cost) / Cost × 100. A 100% markup means you double your cost.
Margin
Margin is the percentage of the selling price that is profit. Formula: (Selling Price - Cost) / Selling Price × 100. A 50% margin means half the selling price is profit.
Common Industry Markups
Grocery: 15-25%. Apparel: 100-300% (keystone to triple). Electronics: 30-50%. Jewelry: 100-400%. Restaurants: 300-400% on food.
Keystone Pricing
Keystone pricing is a common retail strategy where items are marked up 100% (doubled). This results in a 50% profit margin and is widely used in apparel and accessories.