Conversion Rate Calculator
Calculate your ecommerce or website conversion rate. See how you compare to industry benchmarks and model the revenue impact of conversion improvements.
Your Metrics
Add revenue to calculate RPV and model improvements
Enter visitors and conversions to calculate your rate.
Ecommerce Conversion Rate Benchmarks
| Industry | Average CR | Top 25% | Top 10% |
|---|---|---|---|
| Fashion & Apparel | 2.0% | 3.5% | 5.0% |
| Health & Beauty | 2.5% | 4.0% | 6.0% |
| Electronics | 1.8% | 3.0% | 4.5% |
| Home & Garden | 2.2% | 3.5% | 5.0% |
| Food & Beverage | 3.0% | 5.0% | 7.0% |
Improving Your Conversion Rate
Quick Wins
Speed optimization, clear CTAs, trust badges, simplified checkout, and mobile optimization typically yield the fastest CR improvements.
Site Speed Impact
Every 1 second of load time improvement can increase conversions by 7%. Focus on Core Web Vitals and page load optimization.
Mobile vs Desktop
Desktop typically converts 2-3x higher than mobile. Focus on mobile UX to close this gap, as mobile traffic often exceeds 60%.
A/B Testing
Test one element at a time: headlines, CTAs, images, pricing displays. Use our A/B Test Calculator to determine statistical significance.