Cart Abandonment Calculator
Calculate your shopping cart abandonment rate and lost revenue. Model recovery scenarios to see how much revenue you could recapture with abandonment emails.
Checkout Metrics
Total checkout initiations or add-to-carts
Add AOV to calculate lost revenue and recovery potential
Enter cart and order data to calculate abandonment.
Cart Abandonment Benchmarks
| Industry | Avg. Abandonment | Mobile | Desktop |
|---|---|---|---|
| Overall Ecommerce | 69.8% | 85.6% | 73.1% |
| Fashion | 68.3% | 83.2% | 70.5% |
| Travel | 81.7% | 87.4% | 79.2% |
| Electronics | 74.2% | 86.1% | 74.8% |
| Luxury Goods | 79.5% | 88.3% | 78.1% |
Reducing Cart Abandonment
Top Abandonment Reasons
Unexpected costs (48%), account creation required (24%), complex checkout (18%), concerns about security (17%), slow delivery (16%).
Abandonment Email Strategy
Send first email within 1 hour, second at 24 hours, third at 72 hours. Include cart contents, clear CTA, and consider offering an incentive in later emails.
Checkout Optimization
Enable guest checkout, show progress indicators, display trust badges, minimize form fields, and show all costs upfront to reduce abandonment.
Exit Intent Popups
Capture abandoning visitors with exit intent technology. Offer a discount, free shipping, or remind them of their cart contents.