Free Tool
Break-Even ROAS Calculator
Find the minimum Return on Ad Spend you need to break even. Know your numbers before spending on ads.
Product Economics
What you pay for the product (COGS)
Your cost to ship (if you offer free shipping)
Payment processing (Shopify + Stripe ≈ 2.9%)
Packaging, returns allowance, etc.
How much profit do you want after ad spend?
Your Numbers
Selling Price$50.00
− Product Cost$20.00
− Shipping$5.00
− Transaction Fees$1.45
Gross Profit$23.55
Gross Margin47.10%
Break-Even ROAS
2.1x
Minimum ROAS to break even
ROAS Profitability Table
Profit per $1 spent on ads at different ROAS levels:
1x ROAS
$-0.532x ROAS
$-0.063x ROAS
+$0.414x ROAS
+$0.885x ROAS
+$1.356x ROAS
+$1.83