Products
4,748
-417Collections
242
+1Pages
43
+2Blog Posts
108
+5Store Audit
Actionable insights compared to 6 Books & Stationery stores
#1 in Books & Stationery
Top 17% of stores
222% above average
4,748 products vs 1,475 avg
-305 products
Over the past 6 months
Category Benchmarks
Compared to 6 stores in Books & Stationery
222% above average
avg
47% above average
avg
2% below average
avg
100% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Store Timeline & History
Aug 2025
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
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About Whistlefish
Whistlefish is a books & stationery ecommerce store built on shopify and operating in GB. The store currently offers 4,748 products organized across 242 collections, making it larger than average for the books & stationery category.
Theme and Design
Whistlefish uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Whistlefish uses Reviews.io for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Whistlefish ranks #1 out of 6 stores we track. This places them in the top 17% of books & stationery stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 305 products.
Last scanned
Feb 18, 2026