Secretlinenstore

Secretlinenstore is a luxury bedding & linen ecommerce store built on shopify and operating in GB. The store currently offers 868 products organized across 391 collections, making it comparable in size for the luxury bedding & linen category.

Theme and Design

Secretlinenstore uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Secretlinenstore uses TrustPilot for customer reviews and offers Settle, PayPal, Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Luxury Bedding & Linen category, Secretlinenstore ranks #2 out of 4 stores we track. This places them in the top 50% of luxury bedding & linen stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 4 products.