Products
756
Collections
103
-1Pages
67
Blog Posts
513
Store Audit
Actionable insights compared to 11 Kitchen Appliances stores
#5 in Kitchen Appliances
Above average (top 45%)
57% below average
756 products vs 1,741 avg
Category Benchmarks
Compared to 11 stores in Kitchen Appliances
57% below average
avg
69% below average
avg
11% below average
avg
109% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Store Timeline & History
Feb 2026
Jan 2026
Similar Kitchen Appliances Stores
Other kitchen appliances stores with similar size
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About Morphyrichards
Morphyrichards is a kitchen appliances ecommerce store built on shopify and operating in GB. The store currently offers 756 products organized across 103 collections, making it comparable in size for the kitchen appliances category.
Theme and Design
Morphyrichards uses the Expanse theme from the Shopify Theme Store. This theme choice is used by 9% of kitchen appliances stores.
Tech Stack
Beyond the core Shopify platform, Morphyrichards uses Yotpo for customer reviews and offers Pipe, PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Kitchen Appliances category, Morphyrichards ranks #5 out of 11 stores we track. This places them in the top 45% of kitchen appliances stores by product catalog size.
Last scanned
Feb 18, 2026