Fragranza
fragranza.uk
Fragranza UK is an online perfume and cologne retailer specializing in affordable designer fragrances from luxury brands including Chanel, Dior, Gucci, and Paco Rabanne. The store offers a wide range of products including eau de parfum, eau de toilette, fragrances mists, and gift sets for both men and women.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
35,720
Collections
135
Pages
7
Blog Posts
19
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16376
Faster than 100% of stores
Perfume & Cologne Ranking
#2 / 89
Top 2% in category
Category Avg Performance
55
-9 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.190
Cumulative Layout Shift
138ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#1 in Perfume & Cologne
Top 1% of stores
4841% above average
35,720 products vs 723 avg
Faster than 98% of Perfume & Cologne stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
4841% above average
avg
170% above average
avg
72% below average
avg
79% below average
avg
Category Intelligence
How Fragranza compares to other perfume & cologne stores
7%
of Perfume & Cologne stores use TrustPilot
21%
of Perfume & Cologne stores use Klarna
Insights
- 64% of Perfume & Cologne stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
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About Fragranza
Fragranza is a perfume & cologne ecommerce store built on shopify and operating in US. The store currently offers 35,720 products organized across 135 collections, making it larger than average for the perfume & cologne category.
Theme and Design
Fragranza uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fragranza achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 75/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fragranza uses TrustPilot for customer reviews and offers Klarna for payment flexibility. Compared to other perfume & cologne stores, 64% of perfume & cologne stores offer paypal
Competitive Positioning
Within the Perfume & Cologne category, Fragranza ranks #1 out of 127 stores we track. This places them in the top 1% of perfume & cologne stores by product catalog size.
Last scanned
Feb 23, 2026
