Flossandrock
flossandrock.co.uk
Floss & Rock is an eco-friendly toy brand specializing in creative gifts and toys designed for children aged 2-10. The store offers a curated selection of sustainable toys including art supplies, colouring books, fashion-themed accessories, and interactive games, with a focus on environmentally conscious children's products.
Performance Needs Attention
This store scores 11/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
591
Collections
190
Pages
20
Blog Posts
24
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 48 points below Toys & Games category average (59)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#16248 / 16376
Faster than 1% of stores
Toys & Games Ranking
#292 / 293
Top 100% in category
Category Avg Performance
59
-48 below avg
Category Avg LCP
1.6s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
82ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
565ms
Time to First Byte
14.7s
Speed Index
Store Audit
Actionable insights compared to 465 Toys & Games stores
#142 in Toys & Games
Above average (top 31%)
72% below average
591 products vs 2,106 avg
Slower than 100% of Toys & Games stores
PageSpeed score: 11/100
Category Benchmarks
Compared to 465 stores in Toys & Games
72% below average
avg
132% above average
avg
43% above average
avg
14% below average
avg
Category Intelligence
How Flossandrock compares to other toys & games stores
8%
of Toys & Games stores use TrustPilot
15%
of Toys & Games stores use Klarna
Insights
- 69% of Toys & Games stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 31% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Flossandrock
Flossandrock is a toys & games ecommerce store built on shopify and operating in NL. The store currently offers 591 products organized across 190 collections, making it comparable in size for the toys & games category.
Theme and Design
Flossandrock uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flossandrock achieves a performance score of 11/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flossandrock uses TrustPilot for customer reviews and offers Klarna for payment flexibility. Compared to other toys & games stores, 69% of toys & games stores offer paypal
Competitive Positioning
Within the Toys & Games category, Flossandrock ranks #142 out of 465 stores we track. This places them in the top 31% of toys & games stores by product catalog size.
Last scanned
Feb 20, 2026
