Edinburghflags
edinburghflags.co.uk
United Flags is a UK-based flag manufacturer offering a comprehensive range of national flags, custom flags, and ceremonial standards. The store provides flags in multiple production methods including sewn, printed, and budget options, catering to both individual customers and business needs.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,860
Collections
115
Pages
21
Blog Posts
24
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Print & Photo category average (60)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16376
Faster than 100% of stores
Print & Photo Ranking
#3 / 358
Top 1% in category
Category Avg Performance
60
-12 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.6s
Speed Index
Store Audit
Actionable insights compared to 505 Print & Photo stores
#11 in Print & Photo
Top 2% of stores
56% above average
1,860 products vs 1,195 avg
Faster than 99% of Print & Photo stores
PageSpeed score: 48/100
No BNPL options
69% of Print & Photo stores offer PayPal
Category Benchmarks
Compared to 505 stores in Print & Photo
56% above average
avg
53% above average
avg
11% above average
avg
4% above average
avg
Category Intelligence
How Edinburghflags compares to other print & photo stores
Insights
- 69% of Print & Photo stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Print & Photo Stores
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About Edinburghflags
Edinburghflags is a print & photo ecommerce store built on shopify and operating in FR. The store currently offers 1,860 products organized across 115 collections, making it larger than average for the print & photo category.
Theme and Design
Edinburghflags uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Edinburghflags achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Edinburghflags has not implemented a third-party review platform. Compared to other print & photo stores, 69% of print & photo stores offer paypal
Competitive Positioning
Within the Print & Photo category, Edinburghflags ranks #11 out of 505 stores we track. This places them in the top 2% of print & photo stores by product catalog size.
Last scanned
Feb 22, 2026
