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Doomoo

Shopify

doomoo.com

doomoo is a maternity and baby care brand offering pregnancy pillows, postpartum recovery products, nursing accessories, and maternity kits. Designed in collaboration with midwives, the store focuses on comfort and practicality for expectant and new mothers throughout their maternity journey.

Baby & Kids
Bespoke
BE / EUR
judge.me
PayPal +1
Visit Store

Performance Needs Attention

This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

65

Collections

89

Pages

20

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

58/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 22 points below Baby & Kids category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#15156 / 16376

Faster than 7% of stores

Baby & Kids Ranking

#378 / 402

Top 94% in category

Category Avg Performance

56

-22 below avg

Category Avg LCP

1.7s

Faster than avg

34

Performance

94

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.060

Cumulative Layout Shift

INPgood

139ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#333 in Baby & Kids

Below 58% of stores

89% below average

65 products vs 612 avg

Slower than 94% of Baby & Kids stores

PageSpeed score: 34/100

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products65 / avg 612

89% below average

avg

Collections89 / avg 95

6% below average

avg

Pages20 / avg 19

5% above average

avg

Blog Posts3 / avg 33

91% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

Shopify

Reviews Platform

judge.me

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 58% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

65 products89 collections20 pages3 blogs

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About Doomoo

Doomoo is a baby & kids ecommerce store built on Shopify and operating in BE. The store currently offers 65 products organized across 89 collections, making it comparable in size for the baby & kids category.

Theme and Design

Doomoo uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Doomoo achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Doomoo uses judge.me for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Baby & Kids category, Doomoo ranks #333 out of 575 stores we track. This places them in the top 58% of baby & kids stores by product catalog size.

Last scanned

Feb 25, 2026